Saturday, October 9, 2010


In 1979 I was enjoying a great working relationship with the PEDIGREE doll and toy company in England. The GOOD EGGS continued to be successful and so did MISS PEDIGREE. Another concept that found a home at Pedigree was called A LITTLE SHOP OF MY OWN which featured cute little 8-inch dolls packaged in a "shop" of their own complete with miniature props. There were three shops including a FLORIST, a GROCERY, and a SWEETS SHOP. The little dolls had charming "granny" style dresses that were the current fashion trend.
The best part of working with the same company year after year was that we began to understand each other and what worked for the company and what didn't. And every concept didn't have to be a blockbuster.