Sunday, October 17, 2010


Following the success of WORLD OF LOVE, the marketing team at HASBRO took inspiration again from the YARDLEY gift wrap and developed a concept called LEGGY. Basically, LEGGY was a doll with fashion illustration proportions -- normal torso with extremely long legs. The idea was originally supposed to be a line similar to WORLD OF LOVE with boxed dolls. But, midway into design concepts the plans changed to a plastic blister card to hang on a rack. This style of merchandise is generally lower priced and the LEGGY line ended up being marketed at a much lower price point than LOVE. While the original packaging and fashions were more extensive, the final version was a hit with little girls. It even developed a sort of cult following among adult collectors.